40K+
Daily FMCG Field Actions
FMCG & CPG FIELD SALES
FMCG Field Sales & Retail Execution Platform for Better Outlet Execution.
Connect FMCG field sales, retail execution, distributor activity, shelf intelligence and real-time market insights in one intelligent platform.
Explore FMCG Solutions →92%
Shelf Compliance Visibility
FMCG Field Sales
Retail Execution
Distributor Management
Shelf Intelligence
Real-Time Retail Visibility
THE FMCG REALITY
FMCG Retail Execution Changes Faster Than Your ReportsThe shelf changes faster than your reports.
FMCG teams need real-time visibility across outlets, products, competitors, stock availability and retail execution.
SHELF VISIBILITY
FMCG Shelf Visibility Needs Real-Time Evidence
Teams need a live view of what is happening at the shelf. Shelf photos, planogram checks and SKU-level evidence help identify availability, pricing and placement gaps before they affect retail performance.
MANUAL PRODUCT COUNTING
Manual FMCG Product Counting Slows Field Teams
Manual SKU counting takes valuable visit time and creates inconsistent product data. Structured or automated counting helps teams compare outlets, monitor share of shelf and identify out-of-stock risk faster.
COMPETITOR VISIBILITY
FMCG Teams Need Better Competitor Shelf Visibility
Competitor launches, price changes, extra facings and promotional displays can change the shelf quickly. Field intelligence helps brands capture competitor activity before it becomes a larger execution gap.
EXECUTION VERIFICATION
FMCG Retail Plans Need Verified Outlet Execution
Merchandising guidelines, display commitments and route priorities need field proof. Geo-tagged visits, photo evidence and audit trails help managers verify what actually happened at each outlet.
FMCG EXECUTION WORKFLOW
From FMCG Outlet Visit to Real-Time Shelf Intelligence
Connect every FMCG field action into one intelligent workflow—from beat planning and verified outlet visits to shelf evidence, SKU and stock audits, promotion checks and real-time retail insights.
FMCG EXECUTION WORKFLOW
From FMCG Outlet Visit to Real-Time Shelf Intelligence
Connect every FMCG field action into one intelligent workflow—from beat planning and verified outlet visits to shelf evidence, SKU and stock audits, promotion checks and real-time retail insights.
Plan FMCG Coverage
SCATTERED BEATS
STRUCTURED COVERAGE
Start with structured FMCG beat plans, assigned outlets and daily targets before field representatives enter the market.
Track FMCG Outlet Routes
BLIND COVERAGE
LIVE ROUTE VISIBILITY
GPS-powered route tracking keeps planned outlet coverage and field movement visible across the FMCG network in real time.
Verify FMCG Outlet Visits
UNVERIFIED VISITS
GEO-TAGGED OUTLETS
Confirm that field representatives are physically at the assigned kirana stores, supermarkets and other FMCG outlets before execution begins.
Capture FMCG Shelf Evidence
NO SHELF PROOF
VERIFIED SHELF PHOTOS
Capture shelf photos, facings and retail execution proof directly from the field app with location and time context.
Audit FMCG SKU & Stock Availability
MANUAL COUNTS
STRUCTURED SKU DATA
Capture product availability, stock levels, SKU visibility and share-of-shelf information without relying on scattered manual reports.
Identify FMCG Coverage Gaps
MISSED OUTLETS
INSTANT COVERAGE ALERTS
Identify missed outlets, route deviations and weak beat coverage before they create larger retail execution problems.
Verify FMCG Promotion Execution
UNCHECKED PROMOS
LIVE COMPLIANCE PROOF
Confirm that displays, offers and promotional materials are live in-store using photo evidence and compliance checks.
Sync FMCG Retail Insights
DELAYED INSIGHTS
INSTANT FMCG DASHBOARD
Verified field activity is synchronized into FMCG dashboards so managers can review outlet coverage, shelf execution and market activity faster.
THE BRIJCODE SOLUTION
FMCG Field Sales & Retail Execution Software Built for Smarter Execution
Connect FMCG field sales, retail execution, shelf intelligence, distributor visibility and real-time retail insights in one intelligent platform.
01
AI Shelf Recognition
Recognize products, SKUs and shelf conditions from field images to give FMCG teams faster visibility at the point of sale.
AI SHELF INTELLIGENCE
02
Automated Product & SKU Counting
Count products and SKUs more efficiently to reduce manual reporting and improve FMCG retail data visibility.
PRODUCT COUNTING
03
Competitor Intelligence
Track competitor presence, shelf share and product visibility to understand changing FMCG market conditions at the point of sale.
COMPETITOR INTELLIGENCE
04
Execution Verification
Verify planograms, displays, promotions and retail execution using photo-based field evidence and structured compliance checks.
RETAIL EXECUTION
05
Smart Route & Visit Tracking
Plan FMCG routes, verify outlet visits and monitor field movement so every field day stays focused on productive coverage.
ROUTES & VISITS
06
Real-Time Retail Insights
Turn FMCG field activity into actionable retail insights for faster decisions, stronger execution and better outlet visibility.
REAL-TIME INSIGHTS
FMCG Field Sales, Retail Execution and Shelf Intelligence in One Platform
BrijCode helps FMCG and CPG brands connect field sales, outlet execution, distributor visibility and retail intelligence in one platform. Teams can plan beats, track field routes, verify outlet visits, capture shelf evidence, monitor SKU and stock availability, check promotions and turn field activity into real-time retail insights.
From traditional trade and general trade outlets to supermarket and modern retail environments, BrijCode helps teams build a more connected view of field execution, shelf conditions, product availability and retail performance. Explore related capabilities such as field sales automation platform, retail execution software, AI retail intelligence and loyalty and cashback platform.
You can also review campaign activation solutions, telecom field sales or talk to our experts about your next FMCG retail execution program.
/ FMCG USE CASES
FMCG retail
execution use cases
Connect field sales, shelf audits, distributor visibility and promotion compliance in one FMCG execution workflow.
FMCG Field Sales Automation
Plan field coverage, track routes and verify outlet visits.
FMCG Retail Execution
Monitor merchandising, displays, planograms and outlet-level execution.
FMCG Shelf Audits
Capture shelf evidence, SKU visibility, facings and availability.
FMCG Distributor Visibility
Connect distributor activity with beat plans and outlet coverage.
FMCG Competitor Intelligence
Capture competitor presence, shelf share and product visibility.
FMCG Promotion Compliance
Verify in-store promotions and displays using field evidence.
FMCG Stock Availability
Monitor product availability and identify potential out-of-stock issues.
FMCG Retail Analytics
Turn verified field activity into real-time retail insights.